Corporate Reputation

Every successful company, brand, product or service shares one essential ingredient: a good reputation. Reputation drives sales, loyalty, investment, profile, trust. Reputation opens doors, creates advantages, and keeps competitors at bay. A good reputation can take decades to earn, but just days — even hours — to lose.

The emergence of new media, including blogs and online communities, creates new opportunities to engage target audiences, but also increasingly exposes an organization's reputation to third-party examination and criticism. Attacks can come quickly and without warning, and spread with astonishing speed.

Similarly, society's growing expectation and demand that organizations respect shareholders, employees, the environment and the communities in which they operate has placed corporate reputation under a powerful microscope, 24/7.

Environics helps organizations of all kinds build, protect and manage their reputation through comprehensive services and some of the top minds in the industry. Our counselors provide decades of professional experience managing the reputations of some of the world's most famous and diverse organizations and brands, in good times, and bad. In addition to first-hand experience gained from corporate roles at leading North American companies, Environics is home to former journalists and government officials who bring crucial perspective and guidance from "the other side."

Key reputation management services include:

• Image and reputation research and audits
• Profile-building media relations
• Corporate brand building or enhancement campaigns
• Announcements of mergers, acquisitions and business changes
• Executive profile-building
• Planning and execution of corporate social responsibility (CSR) programs
• Issues and crisis planning, training, and management
• Litigation communications
• Social media and online strategies
• Activist engagement and management
• Communication of environmental standards and policies
• Employee and labor communications
• Stakeholder mapping and engagement
• Community relations

Many Environics clients also benefit from the range of services offered by the Environics family of companies including: in-house government relations specialization; the insights of our research partners at Environics Research Group; the online community building expertise of Sequentia Environics; and influential communication training by Ignite Excellence.