What we learned about Canadians and who they trust

What is the CanTrust Index?

The Environics Communications CanTrust is a study of the levels of trust Canadians have in organizations, leaders and industry segments. It focuses on the general public, newcomers and primary household shoppers and was conducted to help companies reduce their corporate trust deficit.

Key Findings

Here’s a quick snapshot of trust in Canada according to the 2016 report. This image may be used freely as long as Environics Communications is cited as the source with a link back to this website.

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The 2016 Report

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Detailed Findings

Want to get all the details from the study, or are you interested in one aspect in particular?

Download any of the whitepapers below to get the full picture.