Industries and governments are constantly challenged with finding new ways of capitalizing on common interests. Recent history demonstrates that where there is public confidence (or, “social license” as some have called it), this increases the odds that goals can successfully be accomplished. While “public confidence” is a common reference in recent discussions around energy and […]
Dear Corporate Canada, We don’t want to put you on the spot, but we’ve got trust issues with you. And when I say “we,” I mean us Canadians. You know, the people that spend our hard-earned money to buy your stuff? And we’re not talking about occasional second thoughts about your motives. No, this is […]
It’s no secret that marketers want positive brand awareness, media coverage, and audience engagement. At Environics Communications, we advise our clients to take a customer-first approach and to understand audience segments, their values, and how they engage with content before reaching out. We counsel our clients on how to earn and foster trust, which includes […]
On April 19th the second annual Environics Communications CanTrust Index was released, providing a snapshot of how Canadians’ trusts in leaders, industry, and sources of information have changed over the past year. When diving into the data to look at the world of digital influencers and bloggers, the 2017 CanTrust Index indicates that as a […]
The Environics Communications CanTrust Index, now in its second year, takes a distinctly Canadian approach to measuring and tracking Canadians’ trust in leaders, industries and information sources, and uncovers themes, trends and perspectives that tell us who we are.
We’re excited to launch the 2017 Environics Communications CanTrust Index with an expanded report on who and what Canadians trust in our country. Our survey of 1,500 Canadian adults was conducted in January of this year, allowing several months of reflection after the Brexit vote in Britain on June 23 and the election victory of […]
On rare occasions in history, we see the emergence of an entirely new industry. These sectors are often created by technological achievement (e.g., mobile phones) or transformative discovery (e.g., medical breakthroughs). Occasionally, regulatory change can create an industry, such as the case of marijuana legalization in Canada. The emergence of something new is often associated […]
What is the CanTrust Index? The Environics Communications CanTrust is a study of the levels of trust Canadians have in organizations, leaders and industry segments. It focuses on the general public, newcomers and primary household shoppers and was conducted to help companies reduce their corporate trust deficit.
If you’re an organization that creates or distributes content, you may not be aware of the risk that unreliable content can have on your firm’s reputation. A trusted brand that’s recently had their integrity questioned is Facebook. At the moment, they’re the focus of the fake news controversy. Whether Facebook realized it or not, they’ve […]
Trust among citizens, either as consumers or voters, is a fragile thing nowadays. As another year comes to an end, I’ve witnessed a number of spectacular cases of losing trust during 2016. Many of these involve large corporations, institutions that research shows only 29% of Canadians trust highly. The Oxford dictionary defines trust as a […]