Digital Communications

The landscape is transforming and changing the way people communicate, who they trust, and how they make decisions. With the increased popularity and use of digital communications media, Environics Communications is tracking and using these new channels and helping our clients use them to connect with Canadians. As the trusted stewards of brand reputations, we help clients unlock the potential to create value and results.

Environics takes an integrated approach to digital communications, marrying traditional and digital strategies into 360 degree communications campaigns. For our clients, the power of digital communications enables them to share and directly connect with audiences more personally and relevantly. We build programs that are conversation catalysts, creating and maintaining two-way dialogue between you and your audiences.

The process is research-driven and guided by data that provide insight into your target audiences, both online and offline. We believe that the best digital communications campaigns are strategic, creative and authentic. Our programs deliver the results that are needed to create value and influence your audiences, ultimately helping you to meet your business objectives.

The Environics approach to digital communications starts and ends with listening to study the lay of the land through a variety of tools, including online monitoring, landscape audits and digital habit surveys. The data forms the basis of our intelligence, including audience segmentation, predictive analytics and competitor insights, to recommend the strategic blueprint for social success. This helps us create the content – for everything from news releases to blog posts and social media community content – required to engage with your audiences in a meaningful way that builds lasting relationships within live communities.

Environics offers the following digital communication services:

• Online Listening, Analysis & Intelligence to understand your audience environment and give you an edge in a competitive marketplace
• Social Content Creation, Communication & Engagement to create the right message, in the right way and tailor it to best communications channel
• E-Advocacy to connect with online influencers or promote visibility, advocacy and allied support for an issue or emerging policy
• Channel Optimization to ensure that your information is accessible to your audiences wherever they are found, through mobile communications, social media platforms, search engine optimization and more.

Building digital platforms and content into your overall communications program is easier than you might think. In fact, the greatest risk that we currently see is not taking part in the online dialogue. Sitting on the sidelines is no longer an option.