Consumer Campaigns

When it comes to consumer communication, there are a number of effective options, from traditional media relations campaigns and direct-to-consumer activities, to social media programs and special events.

But all successful consumer campaigns start with a sound strategy, strong understanding of the brand and its audience, and a motivating message.

Environics Communications has the specialized skills necessary to provide your message with credibility, profile and impact.

Media relations

Whether it is launching a new product or refreshing an existing brand, our team will strive to build creative, results-driven campaigns for our clients. Working with the media as a conduit, these multi-layered campaigns can vary from cross country media tours, photo opportunities and national outreach to desk-side briefings, b-roll or regionally-targeted pitches. But the end result is the same – strong ROI for our clients.

Influencer seeding

We'll help you connect with your target consumer base to test-drive your product, whether it's creating on-the-ground ambassadors who can provide insight and endorsement or targeted seeding opportunities with niche audiences. Using our extensive database and relationships, we develop customized programs to seed your product with a community of enthusiasts, both online and offline.

Blogger and online

Today's consumer turns to online resources for information. Positive reviews of a new product or service in this influential space is crucial to build credibility and profile. So a blend of online media space and traditional channels are key components of our planning process.

Special events and experiential marketing

Whether launching a natural health product, a new skin-care line or a unique service, we have extensive experience building high profile events that will create newsworthy, visual opportunities for your story. We also know how to sample products in the places that reach the right people and leave the right impression.

Key messages and Interview Skills Training

Media relations success is not only about the number of articles gained, it's about the message communicated. To ensure high quality coverage, our team works with clients to generate strong key messages that resonate with their target. Spokespeople are then carefully trained on message delivery and the media landscape to ensure maximum results.

Contests and promotions

From online draws to niche incentives, promotions and contests can also increase consumer call-to-action and event participation and complement editorial efforts.