Corporate & Financial
An organization's corporate reputation has a profound impact on its ability to operate effectively in the marketplace, affecting a broad range of business dimensions including customer trust and engagement, media coverage, investor and analyst perceptions, government and regulator initiatives, stakeholder and NGO relations, and employee attraction and retention.
Environics Communications works with clients to help manage their corporate reputation through services including:
- Image and reputation research and audits
- Corporate brand building or enhancement campaigns
- Announcements of mergers, acquisitions and business changes
- Executive profile-building
- Planning and execution of Corporate Social Responsibility (CSR) programs
- Issues and crisis planning, training, and management
- Litigation communications
- Social media and online strategies
- Activist engagement and management
- Communication of environmental standards and policies
- Employee and labor communications
- Stakeholder relations
- Community relations
Our corporate communications capacity draws from deep and complementary sets of expertise within our staff including sector specialization in financial services, technology, health and pharmaceutical, packaged goods, and consumer products and services.
Our focus is to help clients establish and sustain the most effective marketplace image to serve their business needs.
Financial Services
The financial services industry has been an area of specialization for Environics Communications since the firm's first days. By focusing on this sector, we have established a North American-wide body of industry knowledge, experience and media contacts.
We've served a broad spectrum of clients and sectors across the financial services industry, including banks, trust companies, brokerages, insurance, mutual funds, financial advisors, global payments and transaction companies, financial technology, industry associations and industry regulators, custodial services and more.
For financial services clients, we work to understand their business goals and competitive challenges. To help them tell their stories, we take products and services and translate them into news coverage that reaches their target consumers. We place a strong focus on retail investors and the financial advisors who serve them, looking at every possible way to exert influence with both creativity and content. And we leave no stone unturned, from reporters to analysts to the most relevant financial bloggers.
Above and beyond those audiences, we have handled projects segmenting and reaching diverse targets such as high net worth investors, small business owners, young parents, teens and young adults just developing their saving and investing habits, or mature and elderly people concerned with preserving wealth.
For both corporate and regulatory clients, we have managed the communication of complex and contentious issues to advance positions in the media or directly to government decision-makers. With industry associations, we have managed the needs of multi-stakeholder interest groups to present a common voice on key issues.
Our services also include communications strategy development, public affairs, issues management, media relations and media training, brand building, product launches, special events management and sponsorships.
What sets us apart? Clients tell us it's our combination of industry experience, strategic insight and creativity – as well as our aggressive approach to building their profile with journalists, customers, investors and other key audiences.
With a team that's rich in experience, passionate about financial services and committed to results, Environics Communications can hit the ground running – supporting your business goals with creative, high-impact marketing and public relations.