Consumer

In a world where consumer attitudes can make or break a product, your brand's profile is critical. And today, more than ever, achieving exposure for mass-produced products requires strategic understanding and highly specialized skills.

Knowing your audience and knowing the best way to talk to them are keys to breaking through an increasingly cluttered marketplace.

No one understands this more than the consumer products team at Environics Communications.

Why do people use your product? How does it touch their day-to-day lives? Where do they get trusted information? Involving people with products and communicating your brand's relevance to consumers are our strengths.

We know how to launch new brands with maximum impact, revitalize mature products, communicate new uses for existing brands, and generate cause-related marketing to extend your product's reach. We believe in the power of the big idea and know how to make it happen. Whether it’s a "no news" story or a product recall, we know how to position your message. We understand the bottom-line and measure ourselves by your results.

Word-of-mouth recommendations also play a vital role in influencing consumer purchasing decisions. Engaging key influencers can generate positive awareness, as well as create long-standing ambassadors who will share and communicate your brand’s message. It’s all about perfect pairings: the right people connecting at the right time with your brand. Whether the target is influential moms or well-connected teens, we develop tailored programs, using our extensive database and relationships to seed your product with a community of enthusiasts, both online and offline.

Our team has served a variety of clients in the food and beverage, personal care, retail and consumer health sectors. We offer our clients a full range of services including product launches and extensions, media relations, blogger and online programs, special events, influencer seeding, marketing material development, crisis management, consumer education programs, community relations, consumer promotions, and spokesperson training.

What sets us apart? Most clients say it's our combination of industry experience, strategic insight and creativity - as well as our aggressive approach to building their profile with media, consumers, influencers and other key audiences.

Because good communications are not based on instinct alone, we work in tandem with the Environics Research group, a North American leader in polling, marketing and social values research.

Overcoming the commercial nature of packaged goods is never easy. That is why it is essential to have a team with the industry knowledge and skills to give your product message credibility, profile and impact. We welcome you to put us to the test.