How Canadians Are Discussing the Proposed 150th Anniversary LogosJonathan Litwack |
About a month ago I caught wind of our Federal government’s efforts in developing a logo for our 150th birthday in 2017. The initial feedback they were getting wasn’t great, but I’ll admit that at the time I let it go, thinking, what difference will it really make in the grand scheme of our country’s history.
If you haven’t seem them, here are the proposed logos:
Fast forward to today – I saw something crop up in my Facebook Feed. Youssef Ibrahim – a local designer took it upon himself to do something about it. He and a number of other Canadian designers have put together their own versions of what they think the logo could look like. This is one of Ibrahim’s own variations:
Circling back on how we Canadians tend to sit idly by while politics occurs around us, I wanted to see how this story has unfolded. So here in the digital lab, deep in the bowels of the Environics Toronto office (10th floor open concept – beautiful view of the city… By no means the bowels of anything), we rolled up our sleeves and got to work and found out just how active we Canadians have become around this issue.
For starters – our team looked at the number of mentions of this story globally – starting from late November through to mid December.
As you can see, there are three peaks of activity over the last few weeks, with next to no activity leading up to December 1st. So let’s find out why they occurred.
Looking at the simplest breakdown of our frequency graph – the media breakdown – we can see that the first spike came from “Aggregators”. These are any website that picks up news stories from newswire services like CNW.
The story that they’re all talking about is the first article published by CBC:
Just below this spike, we can see that Twitter makes up the second largest amount of volume in the conversation. So let’s take a look at a word cloud of this first batch of discussions.
The conversations are made up of audiences commenting on the initial story, and seemingly, the keywords are fairly generic, but with on the outskirts of the story’s key elements like “Logo”, “anniversary” and “150th” we can see that there are some very interesting words like “sorry”, “wow”, “mixed”, “sad” and “c’mon”.
Each one of these “negative” keywords gives us a good sense of the initial reaction to the news.
How not to design a logo—the sad example of Canada’s 150th anniversary http://t.co/EnCBbHqt0H Sorry world, Canada does really have designers
— 4edges (@4edges) December 3, 2013
24 Hours after this spike, and we start to see some momentum building as we see designers emerging to offer up their own versions of the logo.
— doug coates (@edgydoug) December 4, 2013
— Jay Wall (@Jay_Wall) December 4, 2013
Toward the end of the day on December 4th, we begin to see mentions of Ibraheem Youssef’s website – http://ibraheemyoussef.com/the150logo/ from the designer himself, and supporters of the cause:
— ibraheem youssef (@ibraheemyoussef) December 5, 2013
Some fixes to come for the Canada 150 anniversary logo fiasco. http://t.co/eo9HMhfR1b
— Paul Little (@paullittle) December 5, 2013
December 6 – 8 sees a dip in activity, likely because of the weekend, but then returns back to normal on the 9th with more designers and media outlets jumping into the fray:
— Susan Delacourt (@SusanDelacourt) December 17, 2013
We asked graphic artist Andrew King to come up with some ideas for a better logo for Canada’s 150th birthday http://t.co/9IYroU8i82
— Andrew Potter (@jandrewpotter) December 9, 2013
— imagiNation150 (@imagiNation150) December 7, 2013
By the time we reach the large spike on December 16th, we can see a nice change in the tone of the conversation through the “evolved” word cloud:
This conversation seems to be far from over, but we’re hoping that the key decision makers in this project take notice of the attitudes of Canadians towards these fantastic crowdsourced logos and opens their selection up to these ambitious and patriotic designers.