Sheba Zaidi has lived a bit of a nomadic existence – born in Canada to Pakistani parents, she was brought up in the Middle East and then moved to Montreal to attend University. She did a short stint at the United Nations in NYC and finally moved to Toronto to start her career in public relations. She is a Senior Consultant on the Health and Wellness practice at Environics and has worked on a variety of healthcare clients with a focus on both consumer and Rx products. During her free time, Sheba loves to discuss politics, plan her next travel adventure, check out the latest films and documentaries (only if Rotten Tomatoes gives it a thumbs-up – her bible for movie-watching!) or hit up new restaurants in the city. Oh, and her favorite website is TED.com.
Former Vice-President Al Gore’s 2006 Oscar-winning documentary, “An Inconvenient Truth,” was considered ground breaking and played a monumental role in cementing climate change as one of the pivotal issues this century. Eleven years later, Al Gore’s “An Inconvenient Sequel: Truth to Power” attempts to bring viewers an update. I attended a special pre-screening of the documentary, followed […]
In November, much of the world woke up to sadness and shock when Donald Trump was announced the president-elect. Tomorrow Trump will replace Barack Obama in the White House as America’s 45th president. Personally this is a hard pill to swallow, but regardless of our political leanings, the inevitable question of “how” comes up. How […]
A few weeks ago Hillary Clinton’s campaign launched a new social media tool to remind us of all the offensive things Republican presidential nominee Donald Trump has said by superimposing one of his many unforgettable quotes onto your Facebook profile picture. The app, “Trump Yourself” allows users to choose a Trump quote that applies to […]
A few months ago I read a piece in Psychology Today titled “Why Does Batman Matter?” It suggested Batman is the most realistic of great superheroes – he has no real powers but possesses abilities that are within reach. One of the defining features about Batman is his incredibly large skill set – human strength, […]