Michelle Titus is an Account Director on the Corporate and Finance team at Environics. She has been with Environics for over two years and brings deep experience in media relations, influencer engagement, issues management and corporate profile. Prior to joining agency life, her career was spent as a client working in the agriculture and retail industries, providing valuable insights to help truly understand and deliver to the needs of her clients. When she’s not on the clock, Michelle spends her free time enjoying life with her English bulldog “Burger” (@justcallmeBurger), friends and family.
As my colleague has previously shared, “most PR professionals will tell you: timing is everything in PR.” We regularly work with clients to identify the right (and wrong) timing, which in many cases involves determining a timely hook to give relevance to an announcement, story or event. So, it should come as no surprise that […]
Promos are well underway by television networks for their new fall line-ups with many shows already starting. As a PR professional, I’m always intrigued to see what programs are slated that could provide an opportunity for a client. Examples this year include CTV’s Your Morning which has already debuted (to mixed reviews) and CBC announcing […]