When she isn't playing with her son, reading her favorite authors, enjoying juvenile humor, or listening to great music, Lorna Freeman helps a wide variety of clients at Environics achieve their communications goals. With nearly 15 years of public relations experience, Lorna has worked with TV networks, not-for-profit organizations, major Canadian retailers, and a wide variety of consumer-focused companies and brands. During her free time, Lorna enjoys lovingly heckling friends, arguing politics, or walking with her family in – wink, wink – Toronto's best neighborhood: the Danforth.
Social media channels harness greater power than any medium to date. I’m not talking about power in the sense of reach, audience engagement, or consumer accessibility. No, I’m talking about power in the sense of control. Not since the invention of social media has any communications channel held complete, rapid control over itself as a […]
I’ve come to realize that I live in a bit of a bubble, but a very good one. In a couple of months, I’ll be celebrating my tenth (!) anniversary at Environics Communications. In the marketing world, that’s a lifetime, and people often ask me why I stay. I stay because I am surrounded by […]
Music adds value. When retailers or restaurants play music that suits their environment and appeals to their target, customers respond by browsing, lingering, snacking, and drinking for a longer period of time. Using music strategically, ethically, and with purpose drives a business’s bottom line. Numerous studies by academic institutions and Canadian performing rights collective SOCAN […]
The nation watched in awe last Saturday night as legendary front man Gord Downie performed for the final time with his long-standing and iconic band, The Tragically Hip. I was among the 11.7 million people – approximately 1/3 of the country’s population – who tuned in to watch the man, who many consider to be […]
What do Brexit, Making a Murderer and pop music have in common? Aside from being topics you could use to break the ice at a party (although you may have to navigate Britain’s decision to leave the EU carefully, depending on the gathering), they also showcase how prevalent multi-platform discussion has become. At the intersection […]