Bruce MacLellan's career in public relations and public affairs extends more than 25-years and has included diverse challenges and assignments for governments and leading companies. These range from NATO meetings in Europe to environmental issues in North America as well as a bevy of corporate and product marketing assignments. A keen conservationist, he has volunteered with the Nature Conservancy, local heritage protection groups and other organizations that get him outdoors and among the trees. He likes the Toronto Maple Leafs, too. As founding President of Environics Communications, the firm has grown revenue steadily since inception and added related businesses, but also builds a strong social and environmental bottom-line, becoming carbon neutral in 2008.
There are many components of a good compensation plan, with a competitive salary, health benefits, and skills training being a few of the cornerstones. As an entrepreneur, however, the ones that have always excited me are unconventional recognition components that create lifelong memories. While a bonus program and generous training and development are nice, one […]
We’re excited to launch the 2017 Environics Communications CanTrust Index with an expanded report on who and what Canadians trust in our country. Our survey of 1,500 Canadian adults was conducted in January of this year, allowing several months of reflection after the Brexit vote in Britain on June 23 and the election victory of […]
On rare occasions in history, we see the emergence of an entirely new industry. These sectors are often created by technological achievement (e.g., mobile phones) or transformative discovery (e.g., medical breakthroughs). Occasionally, regulatory change can create an industry, such as the case of marijuana legalization in Canada. The emergence of something new is often associated […]
I find it interesting and somewhat concerning how segments of our society have chosen to characterize entrepreneurs. The issue is undoubtedly connected to the news media’s constant desire to find big personalities and colourful behavior. Entrepreneurial reality shows such as Dragon’s Den and Shark Tank have also contributed. In these programs, entrepreneurs are portrayed as […]
Trust among citizens, either as consumers or voters, is a fragile thing nowadays. As another year comes to an end, I’ve witnessed a number of spectacular cases of losing trust during 2016. Many of these involve large corporations, institutions that research shows only 29% of Canadians trust highly. The Oxford dictionary defines trust as a […]